Transformasi Nilai-Nilai Islam Dalam Penguatan Usaha Mikro Kecil Menengah
Studi Kelurahan Sedanau Kecamatan Bunguran Barat Kab. Natuna
DOI:
https://doi.org/10.56783/jwu.v9i01.319Keywords:
Transformation, Islamic Values of UMKMAbstract
The aim of this research is to find outTransformation of Islamic Values in Strengthening Micro, Small and Medium Enterprises (Study of Sedanau Village, West Bunguran District, Natuna Regency). By using a constructivist approach, using understanding in describing general, unique and distinctive realities, with a qualitative descriptive approach that describes the reality in more depth regarding the transformation of Islamic values in strengthening Micro, Small and Medium Enterprises in Sedanau, West Bunguran District, Kab. Natuna. By using qualitative descriptive analysis, this research concludes that the transformation of Islamic values contributes to strengthening micro businesses in Sedanau Village. The transformation of Islamic values in small businesses includes the implementation of Islamic principles in management, business ethics, and interaction with stakeholders. Honesty and trustworthiness, small business actors in Sedanau Village, West Bunguran District emphasize honesty and trustworthiness in every aspect of business, including transactions, presenting product information, selecting sustainable raw materials. Using Islamic values in marketing strategies, including honest promotions, product development in accordance with Islamic ethics, and good customer service. Apart from that, we also participate in zakat and alms, as a form of concern for community needs and helping those in need. Small business owners can play an important role in establishing a business culture that is in line with Islamic values and makes a positive contribution to the surrounding community. Thus, small businesses can become a forum for implementing Islamic values in daily practice. This research found that business activities begin with prayer, end activities with prayer, perform obligatory and sunnah worship, pray on time.
Keywords; Transformation, Islamic Values of UMKM
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